Michaela Jedinak is a designer, fashion entrepreneur and stylist who is designing for the 35+ age group and passionate about finding the most flattering fit and style for a women's body shape.
This age group wants to be comfortable while being the best version of themselves, looking strong, dynamic, current and sassy. She provides style solutions and makes trends relevant to them.
She is passionate about empowering women with concrete fashion choices, practising responsible & smart fashion, reducing carbon footprint and waste.
Michaela has a unique range of experiences from the fashion, media and design industries in London, New York, Milan and Prague. She was Managing Director of Cosmopolitan in Prague where she deepened her passion for colour and style.
While working for a design agency in Milan she developed a love for Italian women's style. They naturally know how to effortlessly look their best and create their own signature looks. While working for Grey Interactive she recognised the potential for online media to empower women and dramatically improve the clothes shopping experience.
In 2005 she founded one of the leading colour and style consultancies Joy of Colour. In 2009 she launched Joy of Clothes, www.joyofclothes.com, to share her personal styling experience with a wider audience. It is now one of the leading personal style websites with a loyal worldwide following. In 2012 Michaela published her first ebook, STYLE ME, Your Personal Stylist and in 2013 she launched her first dress collection.
Michaela designs dresses with you and your body shape in mind. Unlike many designers she offers a choice of styles and cuts to suit every body type. It is more like personal tailoring but without the price tag.
- Figure flattering dresses with immaculate tailoring for fit
- A choice of styles to suit every body shape
- Italian fabrics for comfort and fit
- Powerful colours in practical, stylish and timeless designs
- Investment dresses to cherish for years
- Made for you in Britain
HOW IT WORKS
1. CUSTOMISE ONLINE TO CREATE YOUR SIGNATURE LOOK
- Choose your stlyes
- Choose your fabrics and colors
- Choose your hem and sleeve length
- Choose your size
2. BOOK APPOINTMENT IN LONDON STUDIO OR ON SKYPE
- Book an appointment at https://www.michaelajedinak.com/personal-consultation.html
3. BUY ONLINE NOW FROM OUR READY TO WEAR COLLECTION
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